Creating the Perfect Book Cover

People always say not to judge a book by it’s cover. But that’s really not going to likely happen is it? People are drawn to book covers! Once they are settled into whatever section they fancy, the first thing readers do is look at covers or spines of books to decide what interests them.  In this post I am discussing how you can make sure that readers eyes are going right to your book every single time. My top 3 tips on building the perfect book cover will have you running to Canva as soon as you’re finished reading to spruce up your current book cover art!

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First and foremost, let me just give you a big shout out CONGRATULATIONS!!! because if you are getting ready to create the perfect book cover, that means that you have written a book! And that is no easy feat! So congratulations, friend. You did it!

I want to preface this post also by saying that these tips for creating the perfect book cover are my own. I have studied the subject and I have identified the statistics on what sells in a book cover, however, these are my own thoughts on the matter; based solely on what I have researched and what I have observed.

The Meat of the Post:

It’s easy to start creating a book cover. Between the many design sites (I use Canva) and the many free stock photo sites (I use Pexels), you can throw together a seemingly ok book cover fairly quickly. However, I can tell you with certainty that a slapped together book cover is not a conductive way to sell books. It takes thought, consideration and being able to see things that aren’t there to construct the perfect book cover. That’s why I decided to share this post. Because I have watched new authors make the same mistakes time and again when designing their first book covers.

So let me share my top 3 tips for creating the perfect book cover:

Creating the Perfect Book Cover

Tip 1: Give Your Book Cover A Face

The very first thing you must remember when creating the perfect book cover is that your book needs a face. I don’t mean a persons face, necessarily. You could very obviously utilize human or animal faces for your cover if it is relevant to the content. But what I am talking about is that your book cover needs to appear to have a face. Look at the book covers below:

If you look closely, and use a little imagination, you can easily see how the images and letters create what appears to be almost a “face” for their book covers. You can feel as though these book covers are actually looking right at you!

A Game of Thrones: The authors name act as the eyes while the nose would be the dagger. That makes the book title the mouth.

Queen of Hearts: The entire title is the eyes while the nose and mouth are quite obviously the much smaller sub-text (a novel) and the authors name.

Norse Mythology: Neil Gaiman utilizes the same trick Martin took, exchanging the dagger for Thor’s Hammer. This brings the eyes right to the center.

Giving your book cover it’s own face draws in a sense of knowing to someone who is looking at it for the first time on a shelf somewhere. How that book looks to me, or more importantly; how IT looks at ME, is a key factor in whether or not I purchase a book there on the spot (and let’s be real; I am not the only one who goes into B&N for ONE BOOK and comes home with FIVE!).

Give your book covers a face. Just trust me.

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Tip 2: No Right Angles!

The next step to the perfect book cover is to make it natural. Take another look at the book covers above. How many right angles (aside from the text) do you see? Right angles do not appear in nature. Like, anywhere. These beasts are man made and they are super harsh on the eyes. I once read somewhere that looking at too many right angles at a time has the same impact as starring into the sun. What?!

At the risk of {badly paraphrasing} sounding like Edna Mode: NO RIGHT ANGLES!

You definitely want to steer clear of right angles when you are working on your book covers. That is not permission to go crazy with neon colors and wacky fonts either! Comic Sans is never an option. Ever. Remember that. In reality, sometimes you need to have a decent sans or serif font to really show off your book cover. All three books above are utilizing strong right angled fonts. I encourage this.

However, your cover image need not have any right angles.

Step 3:

Finally, the last thing every perfect book cover has is the ability to evoke emotion. I don’t mean using an eye catching images that provoked nasty and negative emotions either. You want to remain relevant to your story and capture its essence in your book cover art.

The intended emotion should be shown in every element of your book cover. Your font must flow correctly with the chosen graphics and the color choices need to be both relevant to who you are as an author (your brand) but also unique to the book itself as a stand alone feature.

Wrap It Up:

What does your book cover need to be successful? A face that utilizes only natural lines and conveys a deep emotion. Simple right? If you are still struggling, why not set up a free discovery call so that I can help you evaluate and create perspective on just how you are marketing your book! I look forward to hearing from you!

Now that you have these three tips to create the perfect book cover in mind, why not head to one of my absolute favorite websites on all things Kindle Publishing >> Kindleprenuer with Dave Chesson. Also be sure you look a little deeper into Canva. You’d be amazed at what you can do to design stunning book covers for FREE! If you’d much rather work in Adobe, they have a fantastic article right here on designing book covers as well!

What tips would you suggest to a debut author looking to create the perfect book cover? Start the talk in the comments!

Until next time!

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PIN ME FOR LATER! It’s easy to start creating a book cover. Between the many design sites and the many free stock photo sites, you can throw together a seemingly ok book cover fairly quickly. However, I can tell you with certainty that a slapped together book cover is not a conductive way to sell books. It takes thought and consideration to construct the perfect book cover. many times I have watched new authors make these same mistakes when designing their first book cover. Let me share my top 3 tips for creating the perfect book cover!

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Elle Ay Esse

I'm Elle, a California girl transplanted to the Midwest with a goal of landing in New Orleans some time in the next five years. I'm self taught in all aspects of design, harking back to the bygone era of MySpace custom flash layouts. I have an eye for pattern and a love for color that makes me a perfect candidate for working as a web designer. Combining my love of design with coding and helping others and I am a natural teacher of all things blog related. My first ever blog was created on AOL Hometowns back n 2003 so I have had a lot of time and experience watching Blog Land grow and evolve and become a place of sharing stories, reviewing products and even making enough money to help support their families.