Over the years marketing has become a contest, may the brightest and boldest survive. The rest get flushed. And worse yet, people will pay big money to let the big dogs market with the most amazing content you have ever seen while those maybe just starting out get looked over because they just don't have the flash and glitter.
Todays world of small business has been taken by storm and people will do just about anything to pick up the next gig.
When I fist started my design business, I marketed with blog posts, social media (linking to my site) and, most importantly, word of mouth. Word of mouth marketing brought me in over 10 clients in my first 6 months of business. I did good work, i worked cheaper than most and I knew what the hell I was doing. These things made my services more valuable than those with the flashy online billboards.
Why? Read More
When I first started my business it was all about design. I wanted to design pretty websites for creative minded owners. And that I did. As I grew my own small business I had to read and research, market and design for myself. My day had become 90% working on my business and I was barely working for my clients. That's when I decided to switch tactics and become a business coach as well. This way I could teach others everything I had learned about growing my company.
People started wanting my coaching services more and my design services next. When I inquired with one client about why she wasn't interested in design, she stated she was switching to Squarespace (yay for you!) and using the templated services with custom imagery. My mind was blown. That's what I had done myself. Suddenly, everyone was a designer. Read More
The short version is that Interact provides you with a quiz to post on your site and everyone who takes the quiz is generated to an email list of your choice.
The long version is that Interact offers both premade and completely customizable quizes to attach to your website via an HTML code. When readers pop over to the page you have specified (I chose to make it the first things readers see), they will be able to take whatever quiz you have designed. With Interact, you can literally design a quiz about absolutely anything because you can completely customize the questions. So whether it's how well they know how to knit or how much they love Johnny Depp, the quiz possibilities are endless! Read More
Even during the summer, my morning routine is one of the most important parts of my day. It sets the time for the rest of the day, and often, the whole weeks mood can be determined by a successful Monday morning routine.
Ideally, I could wake up, grab my coffee and begin my work day. Before I can eat my frogs, I first have to set up for success. So here's the skinny on how I get the weekday balls rolling. Read More
As a writer and creative, one of the things I love to do most is make lists. I make them for everything. From the very basoc "to do" list all the way to a list of my favorite childhood movies, I make lists. Since I am such a serious listmaker, I thought today that we would cut the crap (aka the business and selfcare talk) and I would share a list of... L I S T S! Are you ready to see some of my favorites? Let's do it! Read More