Now that I have talked your ear off earlier this week about newsletters and some alternatives for sending them I am going to go ahead and tell you about the 3 things your newsletter (for those if you who still send them, hey I'm trying fir a full no newsletter conversion here ;P ) needs, after you've plugged in you main post content.
You see, a lot of bloggers make the mistake of knowing content is king and skimping on the other extremely necessary things your readers want to see in a newsletter. That's not entirely wrong, of course. Content really is king. But even so, there are a few things you can do to ensure your readers are opening those emails and clicking over to your site.
1 | Brand Consistency
I know this seems like a no brainer but you would be amazed and the amount of bloggers who have gorgeous and responsive blog designs but their newsletter is either plain text boring or never got updated when they rebranded.
Your readers have come to expect a certain degree of consistency from you and skipping the design on a newsletter is a silly reason to lose subscribers. All you really need to do is make sure the header on your newsletter matches the style sheet for your blog and that you're using a head shot and logo front and center and you'll knock this must have right out of the park.
2 | A Catchy Title
Now I know you spend all week creating completely awesome blog post titles and you most definitely want to include those in your newsletter as links to the corresponding post but you also need to come up with an email subject that isn't too humdrum and boring.
Titles like "On the Blog This Week!" Simply aren't going to cut it. Did you have a theme to your posts this week? Use that? Or maybe you had an awesome guest poster? Include it.
Breaking from the stereotype of newsletter subject lines might just be what causes your reader to open and click through rather than trash it as soon as it comes in.
3 | Links to Your Social Media Platforms
Another obvious but often overlooked element that you should always be including in your newsletters is where to find you on the social media channels you use. Most bloggers tend to share content in their social media platforms that don't make it to the blog for one reason or another. It's a fairly common mistake to link up your blog but not your newsletters.
Remember, the more avenues your content can be found, the more eyes on your blog. And the more eyes on your blog the more opportunities you will find.
It can be difficult to create a newsletter that is unlike any other so be sure that you are using your "why" when designing each campaign.
Need more help? My one-on-one Creative Mastermind Coaching modules are designed to help you find and use your why and take your business from "bland" to "brand" - email me today and let's get started!