When you have spent as long as I did out of practice and out of touch with your business, you'll start to find it more and more difficult to rebuild your brand. This is the issue I am currently facing and, trust me, the struggle is real. After many months away, I am having to establish trust through consistency with my readers. And that, my friends, is hard! Still, considering all the problems I recently faced, this task feels pretty light.
So what do I need to be focused on?
1 | Consistency: Dropping off the face of the earth, for any reason, hurts business. This means I have had no work, no comments, no anything at all for several months. To start out right, I need to prove consistency for my brand. For now this means posting here regularly and participating in some amazing Facebook groups focused on business.
2 | Communication: Many noticed my blog posts stopped but so did my newsletters! Since my content here and in my emails is my biggest for of communication, I need a plan to put everything back in order. If you're reading this, you can see blogging is returning but I still need a newsletter plan. My goal here is to establish communication with my followers but also to avoid overwhelm. If things go well, you'll be seeing a newsletter every week again soon!
3 | Creativity: Part of my issue with brain health is that I can stay creative but have little to no motivation. The good news is that I am managing this a lot better so the creativity can start really flowing again. My creative spark is one thing I love most about myself so I need to make sure I am constantly nurturing it.
Because I have been at the beginning (not once but a few times now!) before, I know I have the tools to get on track and; hopefully, stay there!
What are your big "secrets" or steps to creating an action plan for your business?
until next time,