It's a pretty common myth that I have seen floating around in the few Facebook groups I participate in that you can't get quality SEO on Squarespace. It's also one of those things I used to see posted here and there and jump on to correct the OP. Then I gave up my quest to educate everyone who shared this myth. Why? Because it wasn't worth the energy I was expending. It just isn't possible for me to show everyone in a FB group just how Squarespace SEO really does work.
I also realized that part of the problem with convincing these people that you can get results using the built in SEO Squarespace provides (and that you can easily hack for even better results) is that they want something neat and easy, packaged and perfect. In short, they just don't want to put in the work to get the results.
So today I thought I would take a minute to show you the wonderous glory that is Squarespace SEO and show you how easy it actually is to achieve the same results as if you were using the popular Wordpress plugins.
Ready? Set? GO!
Myth 1: You Can't Add Keywords
Oh my friends, this myth cracks me up. You see, so many Hustlers out there think the only way to use SEO keywords is to use a plugin that hands them to you. Just typing that gives me a fit of the giggles.
While it's super handy to utilize a keyword finder, the best results (that I have personally found) are actually right in Google itself.
Say you want to share a post on ways to maximize your productivity. You can easily plus that exact wording into a Google search and see what comes up. Not only will you be able to see all the words that pop but you can get a good idea what others are sharing using that same phrase and avoid copying or sounding the same. Bonus, right?!
The trick is to actually utilize what you discover. Based on the above post example, your keyword will probably be "productivity hacks" or "maximize your productivity". Easy enough. Guess what? You've just found your keywords! Now you have to strategically place them throughout your post content without sounding like a robot. I have personally found that the sweet spot for keyword plugging is 5-7 times and to mix it up.
Busted: You CAN add keywords!
Myth 2: Without A Plugin, My Keywords Are Useless
Well now, you see, the thing about popular SEO plugins is that all they really do is provide you with a checklist of how to best manage your chosen keyword. Because we just busted the first myth about adding keywords to Squarespace, we already know it's possible to make them work.
Although I do keep a handy checklist on how to best use my SEO in Squarespace, after a few posts it all became second nature and I now write all my posts with this checklist in mind. Plugins like Yoast simply point you in the direction of how to best utilize your keyword for maximum Google time. You still have to write like yourself and come up with original content.
I have recently discovered that writing with Squarespace SEO in the back of my mind allows my content to shine a bit more brightly than writing and going back over the list afterwards. Why? Because I don't feel the need to keyword plug or add to things when I realize that I forgot a step. It's already in my head. So when I am drafting in Evernote, all I really need to do is remember to keyword my links, images and post link. One and Done!
Busted: Plugins do not boost your SEO, your CONTENT does.
Myth 3: In Squarespace You Have To Overplug Your SEO Keyword
I wish I had one of those game show buzzers to smack every time I hear this one. Keyword plugging is BAD NEWS no matter what platform you are using. Yes, you need to plug it. But the keywords and phrases should 100% flow naturally with your content. You should never go back and think; "Oh, I need to add the words "Squarespace SEO" a few more times! Where should I stick it?!"
As I mentioned above, this will create not only content that has no voice and goes off into the great wide nowhere but will also cause Google to start putting you dead last, f at all, in search results.
Because Google hates scammers and spammers and adding your keywords randomly throughout your post appears spammy. Good job here Google because I wouldn't want to read a post like that anyway.
Your posts and other content should contain keywords, yes. But following your voice and giving your readers quality - even if it means you only used your keyword six times - is perfectly acceptable. It will still hit in both Google and Pinterest as long as your are leting the words flow as naturally as a waterfall in summertime.
Busted: Overusing keywords causes Google to break up with you.
I really hope I have given even one person some insight as to how Squarespace SEO works and maybe even swayed a few people from thinking like a robot when they create content. Always do you and you'll stay true!
Until next time