It's more or less a no brainer that branding is extremely important when it comes to blogging. By now, even the newest of bloggers out there understand that creating a brand is priority one. Today I am going to talk a little more about what makes this so important and how you can flow your brand consistently into all of the places you both need and want to appear on the web.
Let's start with your blog!
Whether you are on an actual blog (such as WordPress or Blogger) or you have a full on website (such as Wix or Weeby), this is your actual "home" on the web. This is where your readers go to connect with you, to see your work and to follow your life (or business). Maintaining a social media presence without a blog or website is nearly impossible. even for those with a brick and mortar location.
Let's break down the things you'll need to have on this virtual home that will make up your brand, shall we?
Why this important: Because it will be the "face" of your company. Don't confuse your logo with your profile picture! Your logo should consist of your blog name and image associated with you and your brand. This is likely the image you will be trademarking one day, so make sure you do your research and that it isn't too similar to anyone elses out there.
A profile picture.
A big part of talking to people, in person or online, is that they like to see a face with a name. Having a logo is extremely important because it identifies your brand but having a photo of yourself front and center will allow your readers to identify you. Statistics show that readers will leave a website within the first 45 seconds if they cannot make a connection with the writer of the site. And that makes sense! You wouldn't want to carry on a conversation with a masked man (or woman) in the grocery store would you? So you shouldn't expect your readers to read a post written by a caped crusader either. It's ok to be Clark Kent once in awhile ;)
Colors and Fonts.
These two things not only make a blog or website a lot prettier than stark black and white but also can help readers identify your work. With my chosen colors being gold, black and white, and my fonts being both a script (Sacramento) and a serif (Engravers Bold Caps) people recognize right away when they see something shared from my site. Now I also added a very specific pink color to highlight things because, well, my site is Pink Flame Designs. Are you sensing a theme here? :) When you set up your logo, you will want to use those same fonts and colors in the rest of your site (and social media, we'll cover that in a minute) so that your brand will remain consistent.
With the new ways to customize social media, your possibilities are rather endless. Both Facebook and Twitter offer "timeline" images which is where you will want to place a smaller version of your blog or website header. This shows more brand consistency and is crucial for followers to identify you from anyone with a similar name. I cannot count how many times I have visited a twitter page that has no flow and does not match their personal site at all. It's frustrating and I will usually leave in about 10 seconds because there is nothing there tying the two together.
On another note, Twitter also allows for background images. The "in" thing right now for blogs and websites to have white on white with no background image. You can brighten up your Twitter page easily by using a coordinating background image. Believe me, this goes a long way when branding!
Another major factor with social media is to make sure you are including all your links. You want to make sure that anyone who locates you on Twitter, Facebook, Instagram or wherever else you like to share your posts and things can easily link back to your site. Without having all your links on display, you may as well just stop directing traffic entirely because those skillfully written posts will likely never be read!
Note: Never use your blog logo as your social media profile picture unless you are selling something on that social media page. It's just like not having a profile picture on your site. If people cannot see you, they are less likely to stick around and create engagement.
These three things, tied together, are what can and will make up your brand. Naturally there are a bunch of other ways you can do this such as creating a unique tagline and having blog buttons to share, but these are, in my opinion, the big three.
How is your branding set up? Do you have all of the key components needed to make the perfect brand? Leave me your blogs name and url in the comments here so I can come by and see your amazing and branded site!