Welcome back readers! It's time for your daily dose of "Blogging with Elle" (I'm not really calling it that, I was going for an Ed McMahon approved intro. But seriously... That is a pretty catchy name) Today I want you all to stop publishing your blog posts. Well, until you hear what I have to say anyway. But yeah, stop right there. Fingers away from the mouse. Listen up. I've got 4 really important things you need to be doing before I can release you back into a publishing frenzy.
Are your fingers off that mouse? Are you ready to hear what I have to say? Awesomesauceum. Let's get you back to those posts!
You've come up with the content, you have a super duper catchy post title, you've added your relevant images and you are ready to share with the masses.
Eennt! Guess again!
First you need to go through these for major things that will guarantee you the maximum exposure for that hot post on Channing Tatums butt (is it just me or is the blog-o-sphere completely lacking in posts on Hottie McHottersons backside? Come on ladies! Show me the goodies!)
1 | Give me some S-E-O - Yay
Well I was going for the YMCA, fantasizing about the above mentioned Channing Tatum in all the lead roles. I enjoyed it anyway...
Seriously though kiddos, SEO is uber importantay (yep, now I'm making grammatical errors in botched Spanish. Whatevs, you love me). Without SEO how does Google know where you live? Not like, weird crazy stalk your front porch and knows you have freesia in hanging baskets live. That's for Google Earth. I mean where your blog lives. You should be making sure you have plenty of keywords (without keyword stuffing) throughout your post, and that your photos are all SEO friendly with titles and alt tags. SEO optimization is probably the most important thing you can learn in the blog world (well most important after learning to use proper English (if that's your language) and sentence structure), so learn it and learn it well.
2 | Gurl, Can I Get Your Digits?
That is, your blog URL digits. Ever see a post link like this:
Well, have you? Betcha have.
You need to make sure you are creating a custom permalink for each post that says what the post is while still being short enough for your readers to not die of old age.
What that URL should look like is:
It's a little thing but a commonly overlooked one. So get your URL on and make sure it works for your post.
3 | Say Goodbye Gracie:
Yes, a closing really is important. It's not enough to end a post with a cute signature that links you all over the interwebs. You need an actual closing statement. Want blog comments? Ask for them! Leave a question at the end if your post (one that relates to your post, not "how are you?") and encourage your readers to comment with their answer.
A 'Call To Action' is a prompt designed to create interaction with your readers. Sometime people need to be told what you want them to do. If its assumed, it probably won't happen.
4 | Tag It
No matter what you call them (tags, labels, categories. I call them tags), tags are your friend. In a big way.
When you're writing a post you want it to fall under a specific category, of sorts. I try to keep my tags to a minimum all relating to my brand or style sheet. You may have noticed some of the wicked changes that have been happening around this little blog if mine and tags are a big one.
I categorized each post by specific topic (this one being "blogging") and then adjust my tags accordingly. The tags I used here are used to link similar posts so that my readers (that's you!) can simply click the tag and pull up every post with this label.
Tags make searching easy and keeps your blog organized.
5 | Dis-Claim
Lets add counting to the list of things Elley cannot do shall we? I know I said there's only four things you must do before publishing but for some bloggers there's a fifth. This may not apply to everyone which is why it got tossed down here, cold and lonely, waiting for someone to come along and love it (I get waaaaay too attached to my posts. Really, they're like my babies).
In every single review post, product post, sponsored post or anything you're writing about that you are recommending your readers do or try, you must, must, MUST include a disclaimer. It isn't enough to put one in your sidebar. Every post needs a shirt blurb stating you received a product or service for compensation or that you were paid to write this post (I was not paid to wrote this post #SadPanda).
On the flip side, if you are posting about your recommended recipes, workouts if anything relating to something the human body does, you need a disclaimer stating that you are not a (doctor, laywer, nurse, foreman, pyrotechnican, or fire juggler (just kidding on that last one. Unless you happen to write about juggling things when they are on fire).
Just like a disclaimer page and shirt blurb on your home page, you need to make sure you're adding a sentence or two to all your posts recommending something. It is both illegal not to do so but also just plain wrong.
And Elle Out!
BUT! If you're still looking for some help with your blog, or maybe you just want to know what all this S-E-O business is about, check out my totally awesome one-on-one Creative Mastermind Coaching! I have created specialized modules that will help take your business from "bland" to BRAND in no time! Best of all, I walk you through each step of the way and make sure you are getting where you want and need to be! Let's set up a discovery call today!