Designing for the Future

Designing for the Future

When I first started my business it was all about design. I wanted to design pretty websites for creative minded owners. And that I did. As I grew my own small business I had to read and research, market and design for myself. My day had become 90% working on my business and I was barely working for my clients. That's when I decided to switch tactics and become a business coach as well. This way I could teach others everything I had learned about growing my company.

 

It worked. 

 

People started wanting my coaching services more and my design services next. When I inquired with one client about why she wasn't interested in design, she stated she was switching to Squarespace (yay for you!) and using the templated services with custom imagery. My mind was blown. That's what I had done myself. Suddenly, everyone was a designer. 

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Removing Blogger Widgets/Gadgets

Removing Blogger Widgets/Gadgets

Blogger holds many little tidbits of useful knowledge deep in its core. It doesn't take a master to pull them out and put them to use, but it does take a keen eye. I couldn't even begin to count how many times I had removed a complete code from my Blogger template and realized well after the fact that I may actually need it again with no way to put it to right unless I uploaded my XML from the last save (usually several months prior).

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An ELLE Tutorial: Truncating Your Posts on your Blogger Blog

An ELLE Tutorial: Truncating Your Posts on your Blogger Blog

Many designers live and die by auto truncating. Personally speaking, I cannot stand it. Let me explain:

Auto truncating is a code that plugs in to your blog (usually in the template) that will allow all your posts to be trimmed. It usually includes a thumbnail and an excerpt of your post and then cuts off with a "read more" link. Sounds great in theory. But the truth is that the auto truncating codes will choose whatever image it pleases from your post, often the one you wouldn't have wanted to use. It also only allows so many characters before the "read more" link that will take readers to the full post. So unless you are planning to count each character at the beginning of each post, it may cut you off mid sentence or even mid word! Not so great in practice. This is where Bloggers page break will become your best friend. You see that little button up there in your "new post"? The one right next to the add video and add photo button? That's a page break. And I am going to show you how to use it. 

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Making the Most of Your Brand

Making the Most of Your Brand

It's more or less a no brainer that branding is extremely important when it comes to blogging. By now, even the newest of bloggers out there understand that creating a brand is priority one. Today I am going to talk a little more about what makes this so important and how you can flow your brand consistently into all of the places you both need and want to appear on the web. 

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Maximize Your Sidebar By Image-Mapping

Maximize Your Sidebar By Image-Mapping

When I first decided to write this post I had a really hard time with coming up with the best way to share it. Naturally, as a designer it is second nature to me when I create my clients sidebars. I don't really think in terms that a lay man (or lay blogger) would understand. Considering that, I just want to say that if you all have any questions, please please please, email me directly and I will help you the best way I can! 

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Playing with Color: 10 of My Favorite Color Palette

Playing with Color: 10 of My Favorite Color Palette

When it comes to playing with color, I am a believer that having too many is never enough. However, when it comes to design, it's better to pick one color and build around it, limiting your choices to around three complementary colors. In web (or blog) design, I typically use Pinterest to drum up some palettes by searching for the color of my choice. 

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