Designing for the Future

*This blog post is a part of Blogging Competition organized by CGTrader

 When I first started my business it was all about design. I wanted to design pretty websites for creative minded owners. And that I did. As I grew my own small business I had to read and research, market and design for myself. My day had become 90% working on my business and I was barely working for my clients. That's when I decided to switch tactics and become a business coach as well. This way I could teach others everything I had learned about growing my company.     It worked.      People started wanting my coaching services more and my design services next. When I inquired with one client about why she wasn't interested in design, she stated she was switching to Squarespace (yay for you!) and using the templated services with custom imagery. My mind was blown. That's what I had done myself. Suddenly, everyone was a designer. 

When I first started my business it was all about design. I wanted to design pretty websites for creative minded owners. And that I did. As I grew my own small business I had to read and research, market and design for myself. My day had become 90% working on my business and I was barely working for my clients. That's when I decided to switch tactics and become a business coach as well. This way I could teach others everything I had learned about growing my company.

It worked. 

People started wanting my coaching services more and my design services next. When I inquired with one client about why she wasn't interested in design, she stated she was switching to Squarespace (yay for you!) and using the templated services with custom imagery. My mind was blown. That's what I had done myself. Suddenly, everyone was a designer. 

Where it's certainly truth that a templated design is far more cookie cutter than a fully custom design, the money for a web designer just isn't there for most people. They're choosing templates more and more because it allows anyone with some graphic design skill to create their own version of custom. And this is where I see design going in the future. 

I left the design business over a year ago when I became a PR/VA and honestly, I don't miss it. It's long hours, it's crabby or downright mean clients, it's having your mind constantly flowing. People just can't handle it anymore. And with the wave of "anyone can build a website" services popping up, wouldn't it be easier - as a designer - to learn these stats and design templates for them instead? Bonus, more than one client can purchase it! Money!

Custom design still exists in the world of branding. Branding will be around forever and nothing about it has really ever changed. As long as a web owner is capable of branding themselves, they can appear fully customized in their online presence. Basically, branding specialists are replacing web designers. 

So what's the future of design?

Design is going the wayside on the priority list when people are building their businesses. This is sending designers into a slump because they are not gaining clients. Designers need to embrace this chance and start tweaking their services to offer more in the way of help and support than in true, head to toe, design. 

Call it what you will, it's just my prediction. 

Until next time,