No, I don't mean gifts. You don't need to be offering a freebie every day to bring people in. And if people only come to your blog for the free stuff you may want to reevaluate the direction your blog is taking you. I'm referring to quality writing and the message you're sending.
Check it out, Yo.
Blogs started out at the very beginning of the information age as a way for people to share their thoughts s on various things, primarily businesses and products, without anyone to dictate what they could say, words they could use and to share honest opinions without fear of fallout. (source) So what happened between then and now?
Well, to put it simply, blogging became personal and just about anyone with an internet connection could create one and post. This then led to the inevitable: Information overload. And that, years is what we are going to discuss today. One simple question:
Have you ever really looked at your blog from your readers point of view?
Now that you have all taken a moment to stop reading and jump over to your blogs (oh come on, you know you so did) and get a look at what your readers see, let me ask question again:
What are you giving your readers?
Blogging is still about information sharing. Whether you have a craft blog, a photo blog or a lifestyle blog; your readers are still getting information from you. You may not realize it but your blog posts tell a story. The story of you. It isn't quite the same as picking up an autobiography but it's still the story of your life nonetheless. And the information you provide should be relevant to your readers.
With the ability to hop on social media and ask a question, information comes to us from every possible form. By keeping your information up to date, relevant (I really overuse that, word don't I?) And to the point, you are providing a unique reader experience and gaining new followers left and right. They say content is king and no matter how many free printable you offer, if the only reason people type your www. into their browser is to pick up the free stuff, in the end you're losing. Sure, your page views may be high but these are not the loyal subscribers that will help take your blog to the next level
While I will never encourage you to see the other blogs in your niche as competition, I do want you to see that you probably don't have a unique idea. So instead you need to create a unique approach. Every craft blogger will tell me how to create a wreath for my front door, yet none of them tell me why I should create such a thing over buying one from my nearest Hobby Lobby.
What do you give your readers? Leave me a comment here so I can come check out all of your amazing content!