I was so inspired by my post on Designing for the Future that I decided tow rite one on marketing!
Over the years marketing has become a contest, may the brightest and boldest survive. The rest get flushed. And worse yet, people will pay big money to let the big dogs market with the most amazing content you have ever seen while those maybe just starting out get looked over because they just don't have the flash and glitter.
Todays world of small business has been taken by storm and people will do just about anything to pick up the next gig.
When I fist started my design business, I marketed with blog posts, social media (linking to my site) and, most importantly, word of mouth. Word of mouth marketing brought me in over 10 clients in my first 6 months of business. I did good work, i worked cheaper than most and I knew what the hell I was doing. These things made my services more valuable than those with the flashy online billboards.
Because word of mouth marketing never goes out of style.
People like to hear the opinions of others in casual conversation before deciding who to go with. From realtors to plumbers to online business coaching, no one will go in and buy blindly. The research must be done and this is where good marketing comes in.
In todays online world, marketing is available to anyone who can click a mouse. From generated ads to Facebook boosts, you can put your information in front of the masses in a snap. Most companies offering templated ads and ways to market do most of the work for you so that by just adding a few graphics, fonts and colors, you can have yourself a perfect Google ad in under 5 minutes.
So what does this have to do with the marketing of the future?
Well my friends, you see, marketing is going to need to keep evolving to stay fresh and my prediction is that for every legit marketing company out there, there's ten more scam artists willing to take your money. Sadly, this is the marketing of the future. No, I agree, life isn't supposed to work that way. But it does, Pals, it does.
So what can you do to stay ahead in the marketing game?
1 | Keep Everything Fresh
By making sure your site looks clean and neat, easy to navigate and understandable, keeping your social media accounts up to date with the best content you ca provide and by staying on top of your research game for content, you'll be well on your way to making it in the land of marketing. When your site and feeds are fresh and updated, it makes life so much easier. For example, on a perfectly clean blog post, simply clicking "share" in the post will do all the marketing work for you. But you have to be set up properly (a post for another day, my dears) and you have to make sure you are keeping up with the Google as well. See point 2.
2 | Know Your Audience
Even if you offer a service that can cater to the masses (like how I am a small business coach so I could target every small business on the interwebs :: I F :: I were stupid), you still want to cleanly and clearly define your ideal client. Do your offerings cater to men or women? Of what ages? What locations are you targeting? Everything matters when you create your ideal client. I do it just a little different and in stead of making up my imaginary client, I chose to target someone in my industry that I greatly admire and I target my marketing at them.
3 | Say On Top Of The Google
Google is like Regina George. You really, really want her to like you but she's a snotty nosed bitch who likes to horde everything for herself. From understanding Google Analytics (check out my post on Quill Engage to see how I make the most of my GA) to AdSense Keywords, you absolutely must understand The Google in order to understand how to best choose your marketing materials. You need to know exactly where your target audience is hanging out in order to market to them.
It's not marketing that is changing, it's the way we do business. Because any Tom, Dick or Harry can open a small business these days, it's easy to think things like Marketing are available only to those with a bankroll. This is simply not true. Anyone can market. Anyone can follow the trends. Follow my advice above and you'll be well on your way to understanding how to market to tomorrow's client, today!