Have you ever heard that expression about children? "Children should be seen and not heard". Personally, I have a lot of dislike for that saying. Because it implies that children have nothing to say until they become adults. I think that in order for children to become adults with something to say they need to be heard at a young age. But I digress.
Much like those children people don't want to hear, your blog can be treated in much the same way. Maybe you have mastered a great look and overall feel and people enjoy looking at your blog. But they're not really sharing. Here's why
1 | Your Content Is Hard To Read
Utilizing headings (you have a few options) and font embellishments (think bold, italic) to break up a post is just smart content creating. People in general prefer to read bite sized portions of things unless they have a novel in their hands (and even those are broken up into sections and chapters!). We live in an age of information overload and the general reader will always gravitate towards posts that are broken up well, clearly and cleanly written and use headings and bold fonts to emphasize their points. Think about the posts you prefer and why you prefer them. There's a direct connection between viral posts and breaking it up in short paragraphs.
2 | You Have No Consistency
If I could count every single time I have had to explain to someone (friend, client, email correspondent, my cat) that blogging is a job, I'm sure I could create a new number science has never heard of. You'd be amazed at the amount of people who think you can write one beautiful post a year and become a success. Not gonna happen friends.
I tell every client I have had who is starting a blog for the first time two things:
A | You can't be in it for the money
B | You have to be consistent
I've spoken before about the importance of an editorial calendar and I cannot stress enough: Post on a consistent schedule and more than once a week.
3 | You Don't Share Others Posts
Sharing in general is the lifes blood of a blog. Not of a blogger, of a blog. If you're not getting shares your blog is not reaching its potential. In order to get the shares, you need to be sharing others work. Blogging is definitely a "pay it forward" game and by expecting people to share your content without paying it back is just plain silly.
I try to share as many posts by other bloggers during my personal time as I possibly can. Not only am I reading great content but I am encouraging others to read it as well. Which, in turn, encourages the writer to keep writing.
The general rules of blogging are what I call the rule of three:
- Break It Up
- Spell It Out
- Pay It Forward
Are you still struggling with ways to make your blog more easily readable or ways to get those posts to go viral? Email me today about my one-on-one creative mastermind coaching modules and let's work together to take your business from "bland" to BRAND today!