Why I Dislike "How To Start A Blog" Posts

Let me preface this post by taking a minute to tell y'all how difficult of an article it is to write. The overabundance popularity of "How To Start A Blog" type posts on Pinterest absolutely astounds me. Not only has just about every blogger in the blog-o-sphere written on the topic but they perform exceedingly well on social media.
Let me preface this post by taking a minute to tell y'all how difficult of an article it is to write. The overabundance popularity of "How To Start A Blog" type posts on Pinterest absolutely astounds me. Not only has just about every blogger in the blog-o-sphere written on the topic but they perform exceedingly well on social media.

Why?

Because the world of blogging has gone viral my friends. Everyone and their brother wants to be a blogger and start running a business using it. I've talked before about how blogging isn't for just anyone. It's work. Unless your goal is to just write to write and you enjoy it simply as a hobby, I can say with 100% certainty that not just anyone can become a blogger, sell their products or services and/or make money at writing on their website regularly.

The problem is that these "How To" posts make anyone reading than believe the opposite. They lay it out in a 1, 2, 3 format like it's easy. And it''s simply not. So not.

While browsing Pinterest the other day in an attempt to clean some things up I saw not one, not two, not ten but at least 30 of these types of post pop up in my feed. All from different bloggers. Some of the authors were like me, women helping women with their blogging business but many of these posts were written by women who are in a totally different niche such as crafting, DIY, food and fashion. I don't mean to say that these niches don't know squat and shouldn't be posting this type of content here. If they're successful and feel this post could help someone, more power to them. But because they are not exactly in the niche, they likely only know what has worked for them, not what it really takes to start a blog. They started their blog, not a hundred others. They built their own site from the ground up - or didn't and hired me or someone like me to do it for them. And now there's a million posts by people who do not grasp what all goes in to starting a blog.

"How To Start A Blog" is not even a topic I will approach because I feel it causes my credibility to fail. Sure I can walk you over to Blogger.com and show you how to sign up. There, you have now, very literally, started a blog. But the real "How To" comes after you have picked out a URL. "How To Start A Blog" is not about signing up for a platform and host or about linking your social media. Starting a blog starts with finding your "why" and then deciding if you are cut out to be a blogger. Any "real" blogger worth his or her salt will tell you that creating a page (no matter how beautifully designed) and slapping up some copy and images makes you a blogger.

A real blog; a money making, tried and true blog, requires much more than pages and a few words about your favorite shoes. It's not just coding that is going into a blog. It's the owners blood, sweat and tears.

Some people think they can start up a new site, spread the word on social media, maybe hire out some help, and post whatever they feel like without truly thinking about what's going to happen. When your goal as a blogger is to earn an income, you have to stay on top of things and prioritize this new venture as though it were your full time job. Even if it's just a side hustle. If you want to earn the cash, you absolutely have to believe that this is a real job and not a hobby.

In other words:

  • You need to get serious.
  • You need a business plan.
  • You need a "why".
  • You need to network appropriately.
  • You need to believe in yourself.
  • You need to be adept at copy.
  • You need to be relevant.
  • You need to think big and start small.
  • You need to prioritize.

That, my friends is "how to start a blog". 

There are a hundred million "tools" out there that will help the process run smoothly. Use some of them! There's another million and one resources that will either help you, teach you or build for you. Look into them, ask around. Blogging cannot be done alone and "no man is an island". It takes a village. The biggest reason I dislike these "How To Start A Blog" posts is because they do not tell you the truth. They do not tell you just how much time you are going to spend making your launch day run smoothly or how grueling the weeks leading to that launch will be. Those posts do not tell you how many times a day you are going to want to throw in the towel and they don't tell you how to overcome that deep feeling of despair when you don't earn even a dime our first month of blogging. "How To Start A Blog" posts tell you only that you must use BlueHost or that you won't succeed using Blogspot. These posts do not tell you how to start a blog that is right for you because the authors do not know you on a personal level. It's entirely possible that the Genesis framework is not the best thing for you. It's what's best for them.

Please don't think that I am saying these bloggers who share articles like this are clueless. Many of them have highly successful blogs. I'm saying that the real business end of things, the meat of how you get a blog going, cannot be summed up in these posts because each blog is unique making each start up unique. What do you think of "How To Start A Blog" posts when you see them on Pinterest or another social site? Follow me on Twitter and join the conversation or leave me a comment here and let's chat! Until next time,
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Elle Ay Esse

I'm Elle, a California girl transplanted to the Midwest with a goal of landing in New Orleans some time in the next five years. I'm self taught in all aspects of design, harking back to the bygone era of MySpace custom flash layouts. I have an eye for pattern and a love for color that makes me a perfect candidate for working as a web designer. Combining my love of design with coding and helping others and I am a natural teacher of all things blog related. My first ever blog was created on AOL Hometowns back n 2003 so I have had a lot of time and experience watching Blog Land grow and evolve and become a place of sharing stories, reviewing products and even making enough money to help support their families.