Designing for the Future

Designing for the Future

When I first started my business it was all about design. I wanted to design pretty websites for creative minded owners. And that I did. As I grew my own small business I had to read and research, market and design for myself. My day had become 90% working on my business and I was barely working for my clients. That's when I decided to switch tactics and become a business coach as well. This way I could teach others everything I had learned about growing my company.

 

It worked. 

 

People started wanting my coaching services more and my design services next. When I inquired with one client about why she wasn't interested in design, she stated she was switching to Squarespace (yay for you!) and using the templated services with custom imagery. My mind was blown. That's what I had done myself. Suddenly, everyone was a designer. 

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Back to Business & 6 Lessons Learned

If you are on my mailing list (what do you mean you don't subscribe? Clicky click to get yourself on the list now!), you already know that I am in the process of building a business. A new business. Taking EAE in a new direction. I'm excited and scared but I am definitely ready this time. There is nothing standing in my way anymore. I have ideas and ways to implement them so why not seize the opportunity? Strike while the iron is hot?

Yeah, I love metaphor ;-)

So it's time to get back to business. Back to doing what I love - no matter how much I had to tweak it - and back to helping others. 

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Rebuilding A Brand | The 3 C's

Rebuilding A Brand | The 3 C's

When you have spent as long as I did out of practice and out of touch with your business, you'll start to find it more and more difficult to rebuild your brand. This is the issue I am currently facing and, trust me, the struggle is real. After many months away, I am having to establish trust through consistency with my readers. And that, my friends, is hard! Still, considering all the problems I recently faced, this task feels pretty light.

So what do I need to be focused on?

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Hashtags That Work!

Hashtags That Work!

Hashtags used to be the stupidest thing I had ever heard of. It seemed silly to me to put a pound sign in front of a word and call it a "link". But then I started reading about them and learning more about how they can be beneficial to blogging and building a following

Hashtags are silly. And they do make you use an extra step in your process. But they work. And this post is all about which hashtags I use to generate the most views/engagement.

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How Visual Elements Increase Page Views (+ the 3 types of images every post needs)

How Visual Elements Increase Page Views (+ the 3 types of images every post needs)

Blog posts about images, why you need them how to make/get them or what each social media prefers is an age old topic. It's so age old that blog graphics are one of the most Pinned on Pinterest. It's so age old that it has been around since the bygone era of blogging (we've come a long way since getting our news and television show spoilers and recaps. Dawson's Creek anyone?). Lucky for you, here at EAE, I like to change things up a bit and put my own spin on all of the content I share. Most of the posts compare similar things, some giving more detail that others but I also really love to think outside of the box and come up with new things you may never have thought of or seen.

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The 3 Things Your Newsletter Needs (after good content)

The 3 Things Your Newsletter Needs (after good content)

Now that I have talked your ear off earlier this week about newsletters and some alternatives for sending them I am going to go ahead and tell you about the 3 things your newsletter (for those if you who still send them, hey I'm trying fir a full no newsletter conversion here ;P ) needs, after you've plugged in you main post content.

You see, a lot of bloggers make the mistake of knowing content is king and skimping on the other extremely necessary things your readers want to see in a newsletter. That's not entirely wrong, of course. Content really is king. But even so, there are a few things you can do to ensure your readers are opening those emails and clicking over to your site.

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Making the Most of Your Brand

Making the Most of Your Brand

It's more or less a no brainer that branding is extremely important when it comes to blogging. By now, even the newest of bloggers out there understand that creating a brand is priority one. Today I am going to talk a little more about what makes this so important and how you can flow your brand consistently into all of the places you both need and want to appear on the web. 

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Maximize Your Sidebar By Image-Mapping

Maximize Your Sidebar By Image-Mapping

When I first decided to write this post I had a really hard time with coming up with the best way to share it. Naturally, as a designer it is second nature to me when I create my clients sidebars. I don't really think in terms that a lay man (or lay blogger) would understand. Considering that, I just want to say that if you all have any questions, please please please, email me directly and I will help you the best way I can! 

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Playing with Color: 10 of My Favorite Color Palette

Playing with Color: 10 of My Favorite Color Palette

When it comes to playing with color, I am a believer that having too many is never enough. However, when it comes to design, it's better to pick one color and build around it, limiting your choices to around three complementary colors. In web (or blog) design, I typically use Pinterest to drum up some palettes by searching for the color of my choice. 

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