Blog posts about images, why you need them how to make/get them or what each social media prefers is an age old topic. It's so age old that blog graphics are one of the most Pinned on Pinterest. It's so age old that it has been around since the bygone era of blogging (we've come a long way since getting our news and television show spoilers and recaps. Dawson's Creek anyone?). Lucky for you, here at EAE, I like to change things up a bit and put my own spin on all of the content I share. Most of the posts compare similar things, some giving more detail that others but I also really love to think outside of the box and come up with new things you may never have thought of or seen.
By taking what I have learned from others and adding a touch of Elle, I am able to create great content and images while still remaining SEO and Social Media friendly. And honestly? It's easier than you think!
Ready to see how I do it and how you can use just these 3 visual elements to increase your page views? Well then, you know the drill: Click in the continue reading button and lets go!
Image 1 | Pinterest Ready
This very first image you should have serves a dual purpose: It is Pinterest ready and will act as the title or heading for your blog post. Following the Pinterest image size guide (735 x 1102 is what I use via Canva), great a blank slate in your favorite photo editor (I can't sing the praises of Canva enough! I simply choose their pre sized Pinterest graphic and start with an all white background). Refer to your blogs style sheet (I'll be talking about those in an upcoming post so be on the lookout!) for what fonts and colors you need. Make sure you put your full post title in large font, and place your blogs URL somewhere near the bottom. Then write a catchy blurb somewhere in the white space. Now, if you're blogging something that has an image, add that in somewhere as a visual photo "blurb" for people to see on Pinterest. Because a lot of my posts are very text based I usually don't add in a graphic that corresponds with my post topic on this blog, however I often use logos or image photos on my personal blog so you can definitely check out how this looks by heading HERE.
Once you have finished creating the image, save it with your blog post title for SEO. When you have added it to your post, make sure you're adding no follow links (if applicable) and DEFINITELY change your title and alt tags to keep those SEO Gods appeased (this goes for ALL images used in your blog. It would be redundant to add this paragraph to every image I am discussing so I'll say it once here rather than repeat it two more times :) )
Image 2 | The Blanket Social Media Post
Let me first say that I don't always do this. Unless I am showing a step by step tutorial here I almost always go for a Pinterest image that can be cropped to fit Instagram. Because I use Hootsuite for Twitter and Google + I don't need to create more images. If I did they would all look basically the same and appear spammy on the full post. However, a lot of you do share a ton of images so listen up :)
A general social media (940 x 788 via Canva) image is the photo that will end up shared across Twitter, Google +, and Facebook. It should have a relevant image (to your post content), your URL/watermark and the blog post title on it. Can a really should start paying me to be an affiliate because here I go again... In Canva there is a preset size labels 'social media' that I use. Nine times out of ten I will take the Pinterest image I have created and upload it to the social media dimensions. I then enlarge it so it fills the square and call it done. If you're going to be creating a photo heavy post, you can use one of your post images and add the necessary. As I stated in image 1, make sure you're adding all the SEO you need and place it somewhere after your jump break (you are using jump breaks right...?) but not so far down it gets lost.
Image 3 | The Point Maker
As with image 2, I only need this image for tutorials and how to posts or when I'm showing off a clients new design. I do use it a lot in my personal blog posts though which is how I know you need it.
This image will go somewhere near your closing and should contain a quote from your post, a relevant image from your post, your watermark and/or URL and the post title again.
This is the graphic that will most likely be shared everywhere by your readers so you want to make it as social media friendly as possible (use the same dimensions as the Blanket Social Media Graphic I talked about above) as well as SEO friendly.
As I said in the title, these are the three most important images every post needs. I did not say only use three images. A lot of bloggers post step by step recipes, beauty supplies, reviews, personal photo roundups, or anything else. As long as you are adding your watermark and/or URL and making them SEO friendly there is no reason why you shouldn't do this. The only real tip I can give you is this:
No matter how many images you use, make your blog post title/Pinterest image (that's Image 1, way back at the beginning of the post) the only image that shows before your jump breaks.
I say this for a couple of reasons: It prevents image theft, keeps your home page load time down and allows you to suck your reader in without giving away the whole post at once.
If you're still struggling with what image to use where, email me and let's set up a FREE discovery call to go over how I can best help you succeed in business!